There is no dictionary definition for artificial or for organic links. In order to distinguish between them you have to use your common sense; this is why everyone has its own definition. I think there are 2 characteristics making the difference between the 2 terms:
- First of all just ask yourself how many visitors will bring you a link? If you add your site to some obscure directory, rss aggregator and similar sites, you think you’ll get more visitors? I don’t think so.
- You have a backlink bringing some visitors. Do you think the page they land on is relevant to what they are looking for, and it brings them any benefit? If yes, then it’s an organic link, it can make a visitor to revisit the page and browse pages of your site and it can generate new backlinks. If not, the visitor came by mistake and will not come again. Period.
Obviously, natural organic links are the best, they can bring healthy traffic and generate other links. Artificial linking is usually generated by the owner of the site, or by people paid without having in mind the benefit of the visitors. Sometimes they can be beneficial on short term, until the search engines improves their algorithms to detect and devalue them.
How to generate organic links? It’s very simple, instead of spending most of the time on generating useless links create useful and unique content and tools and your visitors will generate backlinks for you.
When you use artificial linking? When you need a moment boost, when you have new fresh and useful content, but potential visitors don’t know about it. If you released a new site, a new section on your site, you can add your pages to social bookmarking sites, write ezines articles, press releases, etc. You’ll have a small boost, people will notice your site and it it’s useful will bookmark it. From that moment on focus back on your site and let natural linking doing the job.
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