Online marketing, and particularly SEO (search engine optimisation) are about building confidence and content structures online to build the importance of a website to online users. Also, getting high on Google’s rankings is extremely important. The websites on the first page of Google results for particular search terms are very important because that is where most people stop looking and start choosing which site to view. Here is a look at how to analyse content and information online. This is not limited to articles and blogs; it is a big part of Facebook marketing, Twitter marketing and all other social media marketing and all those websites.

Any SEO (search engine optimisation) or online marketing professional cannot afford, not to be aware of looming Google changes. Several changes in the last 12 months have destroyed much of the work some companies had done in the past. A recent keynote by Marissa Maye, the VP of Google, implicates more changes to come.