Initially I planned to name this post “Google changes in the algorithm to calculate PageRank”. However I decided to give it a more marketable name which will reflect more the “Consequences of the Google changes in the algorithm to calculate PageRank”. When I read in a Matt Cutts’s post blog post how Google changed [...]

Google released on their seo blog a set of guidelines which can be downloaded as a pdf document. Some of them are already known by everyone, some comes to put some light in a dark space where myths were flourishing:

Unique Accurate Titles – everyone already knew that the titles are crucial fo on-site optimization:

titles must describe accurately [...]