I think everybody knows what Google thinks about paid links(dofollow paid links because the nofollow links are accepted). They hate it for 2 reasons:
First of all they can not detect it, control it, measure it. The entire Google castle was built on the “measuring” what other pages “think” about a specific page. In simple [...]

Is Seo Ethical? This is a difficult question to answer. There are many seo methods to promote a website. From the ethical point of view I have encountered 2-3 categories where the seo methods can be included:

White Hat Seo -the techniques falling in this category assumes building unique, quality and organic content, don’t uses linking [...]