SMO (Social Media Optimization) is a set of methods and techniques to promotes websites, web pages and in a wider sense, products and services, through social sites. The term of SMO is similar with the SEO(Search engine optimization) applied for social sites.
The most simple SMO techniques used by everyone are:
- embedding “digg this” like buttons into websites to increase the linkability
- providing RSS feeds
- embedding resources from large community sites like youtube
- blogging, as a social activity
Social Sites can be considered:
- Social Networks
- Social Bookmarking Sites
- Video and Photo Sharing Sites
- Blogs with social aspect
- Micro Blogging sites like Twitter
- Friend Feed
- Blog Search Engines
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