Paid Links. Google Bet Against Future?
11 Jun
Posted by: admin in: Adsense, Blog Promotion, Search Engines, Seo, google
I think everybody knows what Google thinks about paid links(dofollow paid links because the nofollow links are accepted). They hate it for 2 reasons:
First of all they can not detect it, control it, measure it. The entire Google castle was built on the “measuring” what other pages “think” about a specific page. In simple words: back links. If links could be traded as any other resource the rich players will put lots of money in buying links. Google algorithms will be affected to some degree and the quality of the results will suffer.
The second reason for which Google don’t like it is the fact that their revenues might be affected. Most if not all the Google revenues are based on advertising. Google castle is build on the backlinks net foundation and powered by the ad marketplace they built. Content on web becomes more and more and grows much faster than the money spent on ads.
More and more people will be tempted to sell ads when they will realize that a sold link might bring more money than an embedded ad unit. On the other side people will realize that a paid link is not bringing only new visitors but an improved search engine position.
I’m sure that if there would not be the terrible punishment of losing the place in the eternal Google index the link trading would flourish. Let’s try to imagine how the world would be if the link trading would be “legal”. First of all lets assume big players will put their money in paid links and will reach the sky in SERP pages. A new job will appear called SEO profession(wait this job already exists). The site owners selling links will have more money; they will also buy links to promote their websites.
The question to be asked is “Would the paid links affect the quality of search?”. Somehow when we think about paid search we think that bad sites will reach the top just because they afford to buy more links. How is that different of what happens today? Bad sites can pay good SEO professionals to push them in the top. It’s more probable to reach the top of the engines with good SEO than with good quality.
Google already have some powerfull algorithms and it can measure and control what’s happening on web right now. Why to make the web to play by your own rules and not leave it free to control and regulate itself? The response is obvious, but is it profitable also on long term? It’s not a bet agains future, to freeze or to force the market in the direction you want, instead of adapting yourself for the market changes? How long the little site owner will agree to make 50$ a month from adsense when he can make those money from selling 2 links?
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