Everyone wants to reach the first page of social bookmarking and social sharing sites. On the other side there are many people describing that being on first page of digg or similar sites don’t have long term effects.First of all, reaching the first page of an important social bookmarking site will bring a big crowd on your site, only for a few days. It will not result in a constant traffic for long periods of time, as a direct effect of being on the first page, but it might generate indirectly traffic on long term. A few guidelines should be taken in consideration.

Webpage Factors

When you reach the top on a SMB the webpage will be noticed by the crowd. This is not enough if you want more than many visitors for a few days.

• The page must be really useful to make the visitors come back to the site and convince them that it’s something that deserves to be shared to the community. The page should contain useful content that is hard to find or unique.

Website Factors

When you reach the top on a SMB the site will be noticed by the crowd. To benefit on long term you must ensure that the visitors will remember it:

• the entire site have relevant and useful content.
• the similar content should be visible, observable and accessible to the user in a matter of seconds. The pages where the visitors might roam directly from the landing page should be relevant to what they are looking for.
• the layout and design of the site of the site is crucial, even more important than the content. The first impression matters, and if the first impression is not good there might not be a second one. The site should look simple and clean to be understandable from a single look.
• the site should be brandable with a visible logo. When visitors land for the first time to your site, they should feel it’s unique. If you don’t want to buy a unique theme then you should use one which is not very popular in your blog niche.
• have accessible social bookmarking and sharing buttons for more sites. Once a page reach the top in one SMB other will follow. It’s better for the visitors to have an accessible way to vote one page on other social media sites.

RSS and email subscribers

Depending on how good you content is a percent of the visitors might subscribe by rss or email. A few techniques will increase the percent of visitors subscribing:

• have a visible rss button
• have a visible subscribe by email controls
• have a regularly updated site, but not to “regularly ” – I personally avoid blogs having too many posts, but I read that users like blogs updated regularly. From my point of view I’m not annoyed and I don’t unsubscribe from a blog having a post per month but I avoid those filling my reader with many irrelevant posts daily.

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