ImproveSeo.info » Social Media http://www.improveseo.info (Not) Just Another SEO Blog Thu, 05 Jan 2012 20:52:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 A Guide to Analysing the Value of Content You See Online http://www.improveseo.info/a-guide-to-analysing-the-value-of-content-you-see-online/ http://www.improveseo.info/a-guide-to-analysing-the-value-of-content-you-see-online/#comments Wed, 12 Oct 2011 18:27:34 +0000 Tom Mallet http://www.improveseo.info/?p=477 Online marketing, and particularly SEO (search engine optimisation) has resulted in more content online which is actually material designed to lure in a user, and not necessarily add value to that user. You might think you are reading an article on how to do something, when in actual fact, it is only placed there to create backlinks to a particular website, and hopefully lure you in as a customer. This is not good SEO, and ultimately it is not good for users and viewers, and ultimately it will not be good for the website that aims to benefit from those backlinks. Here is a good look at online content, and how to objectively view it. Knowing whether an article, or other advice, is a spin, or is genuine, is very important for us as online users.

 

  • Backlinks. Backlinks is the term used to describe links that are incoming to a particular website. When a particular website has a higher number of incoming backlinks for specific keywords, it will be viewed as more relevant and important for those keywords by Google. Building backlinks is the key to building a good reputation for Google and online users. That is the simple explanation, and there are many more factors. The days of buying links to your page will definitely not work, and there is no way getting around good content to build authority for your website.
  • Content and Blogs. The idea of a good blog is to provide good advice and share you expert knowledge with internet users. At the end of the day, the professionals who do this will be viewed as the best, whether it is by Google or not. At the same time, because of such high competition, companies are forced to put out content and place it around the internet. Since the Panda Update, the best option is to put that content online on sites that specialise in a particular relative topic. When those sites feel that content is appropriate or good enough, they will want to post it, backlinks included.
  • Reading Content. This is where it gets tricky. When you are reading an article, the writer may be skilful enough to make you believe the content is genuine, and yet it is essentially a sales piece. This is the art of SEO writing, not just in terms of Google, but also in terms of writing for people. I am in this business, and I am impressed at how some articles and other content I read, actually just lead me to a sales pitch, after I was convinced.
  • Decisions to Make. This is where we need to stop and think. Is the article genuine, and the content genuine, and it is backlinked to the appropriate site because of that, or is the article a genuine con, and it is backlinked to the appropriate site because of that? Useless articles that do not inform, or at least generate some debate will not work in terms of SEO anymore.

So admittedly, this article is written by someone who is involved in SEO (search engine optimisation). Do you think it is a con, or do you think it is genuine advice for you as a user to read between the lines when reading information on the internet? In this case, advice on how to analyse the intention of content you are reading on the internet.

Author Bio: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including SEO and search engine optimization.

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]]> http://www.improveseo.info/a-guide-to-analysing-the-value-of-content-you-see-online/feed/ 0 Google Expect More Social and Local and Surviving Changes http://www.improveseo.info/google-expect-more-social-and-local-and-surviving-changes/ http://www.improveseo.info/google-expect-more-social-and-local-and-surviving-changes/#comments Sat, 14 May 2011 10:22:09 +0000 admin http://www.improveseo.info/?p=451 If you are serious about online marketing and SEO, staying ahead of the game is all about understanding the direction of the search engine Google. Changes in the way Google views, pays weight to and calculates your page’s rating, and how you will come up in searches, can radically change the situation you find your business in. Some changes in the last few months have greatly impacted on a number of businesses. Recently, the VP at Google, Marissa Maye, laid out the company’s future direction. Her comments and statement are a guide for our future search engine optimisation activities.

 

  • Google Places. Google’s places listings are growing at exponential rates. Any business must have their business listed in Google Places. Google Places can mean any business can come up the top of any search, especially when a search is specific for a locality.
  • Maps. No-one could have known how important Google Maps would have become. As more geolocation influences search and the way applications work, Google Maps continues to be extremely important. The important foundation of Google places continues to show greater details and include more detailed features that can be exploited by any marketing specialist. Google will deepen its relationships with location-based services. Staying abreast of the developments is essential for any professional marketer.
  • Social. The rapid growth of Facebook has been, and continues to be, a huge issue for Google. It is fair enough to say the social media giant is Google’s only real competitor. Google is including social media interactivity in its search results, but this is to the exclusion of Facebook. What this means, if your friends and friend’s friends have used Twitter and other social media, and you happen to search on a similar topic, those relationships will influence the Google search result. For these tools to have effect, users must be connected through Gmail and Google Profiles. At the same time, we do not see anything as radically social as Facebook. Google says it is researching this issue, and so we can expect changes in the very near future. +1 is the latest application of which Google is showing the greatest amount of interest in. Social integration into the way Google works, and how we get search engine results, will most probably radically change further in the very near future. To give you some idea of how important this is inside Google operations, you should know that Google’s employee bonuses have been based on social media, in that they can expect bonuses if they succeed, and have salaries docked if they fail.

The last 12 months have seen some huge changes in Google that have really changed the game for many businesses and search engine optimization professionals. Google’s changes have even caused some businesses to go broke. Staying ahead of those changes has become more important than ever. More than just taking advantage of those changes, it is imperative you can survive them.

Author Bio: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including SEO and Search Engine Optimization.

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]]> http://www.improveseo.info/google-expect-more-social-and-local-and-surviving-changes/feed/ 0 Subscribe Here Widget for WordPress http://www.improveseo.info/subscribe-here-widget-for-wordpress/ http://www.improveseo.info/subscribe-here-widget-for-wordpress/#comments Mon, 11 Jan 2010 20:32:41 +0000 admin http://www.improveseo.info/?p=324 Subscribe Here Widget is a new wordpress plugin I created for a website. It adds a simple widget in the sidebar displaying a very visible(I hope) Subscribe by RSS and Subscribe by Emails controls.

Sidebar Widget Preview

Sidebar Widget Preview

Widget Admin

Widget Admin

In case you find it useful and you think it worth improving and extending it please let me know your suggestions.

Update: This plugin works well with FeedBurner FeedSmith plugin.

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]]> http://www.improveseo.info/subscribe-here-widget-for-wordpress/feed/ 45 How to Promote New Sites http://www.improveseo.info/how-to-promote-new-sites/ http://www.improveseo.info/how-to-promote-new-sites/#comments Tue, 30 Dec 2008 17:56:00 +0000 admin http://www.improveseo.info/?p=163 When you have a new site you don’t have many options to promote it. If you don’t have a popular blog in the same niche or if you can not convince other bloggers to write about your product then you have a big problem, even if your site totally rocks. One of the well known ways to promote new products, services, sites are press releases. Personally I’m not a press release fan, but I read many positive feedbacks about them.

There are a few channels you should take into consideration if you have to promote a new site. On one side there is a crowd interested to find new websites, and on the other side you want to reach them with your site, product, service… The middle man doing this job are the websites highlighting new launches and bringing them to the masses. The best known is killerstartups.com. There is only one condition for new websites to be highlighted there: to be original, or at least to bring some innovations to make them unique. There are many clones listed on killerstartups and similar sites, and you can reach there with a clone if you can write a nice review that make it looks original.

You can check Submit Your Startup on quickonlinetips.com to find the full list of killerstartups similar sites with a full description and more tips. I’ve selected only those I found useful and removed the crappy ones:


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]]> http://www.improveseo.info/how-to-promote-new-sites/feed/ 2 Social Media Sites in the Internet Marketing Niche http://www.improveseo.info/social-media-sites-internet-marketing-niche/ http://www.improveseo.info/social-media-sites-internet-marketing-niche/#comments Wed, 19 Nov 2008 14:15:05 +0000 admin http://www.improveseo.info/social-media-sites-for-internet-marketing-niche/

I’m compiling a list of Social Media Digg Clones sites containing the best resources for Internet Marketing Niche: SEO, SEM, SMO, Online Advertising. Here are the sites you might use to find the top stories and to share your favorites stories:

Sphinn ThumbnailSphinn.com – is the leader in this niche. Sphinn is an digg clone based on pligg with in important targeted community. Traffic details:

  • Alexa Rank: 173,538
  • Google Pr: 6
  • Pages Indexed by Google: 57,500
  • Pages Indexed by Yahoo: 161,633
  • Backlinks(According to Yahoo): 59,517
plugim.com screenshotPlugim.com – is another digg clone based on pligg. It gives an sql error on the first page, but the site seems to be fine. Traffic details:

  • Alexa Rank: 69,317
  • Google Pr: 3
  • Pages Indexed by Google: 14,700
  • Pages Indexed by Yahoo: 20,594
  • Backlinks(According to Yahoo): 18,741
seovoter.com thumbnailseovoter.com – is another digg clone based on pligg with a nice theme. Traffic details:

  • Alexa Rank: 155,105
  • Google Pr: 3
  • Pages Indexed by Google: 1,840
  • Pages Indexed by Yahoo: 78,49
  • Backlinks(According to Yahoo): 2,855
earnersclub.net thumbnailearnersclub.net – is one of the last joining the club, with a theme similar to seavoter. Traffic details:

  • Alexa Rank: 170,041
  • Google Pr:0
  • Pages Indexed by Google: 14
  • Pages Indexed by Yahoo: 549
  • Backlinks(According to Yahoo): 753
ppcad.com thumbnailppcad.com – is a social media bookmarking and sharing site targeted to online advertising. Like the other is based on pligg. Traffic details:

  • Alexa Rank: 463,207
  • Google Pr:2
  • Pages Indexed by Google: 2,330
  • Pages Indexed by Yahoo: 597
  • Backlinks(According to Yahoo): 73

seoyak.com thumbnailseoyak.com – Seo Social News. Traffic details:

  • Alexa Rank: 782,856
  • Google Pr:2
  • Pages Indexed by Google: 895
  • Pages Indexed by Yahoo: 2904
  • Backlinks(According to Yahoo): 440
The scores is are taken from alexa, google and yahoo site explorer, the backlinks don’t include insite links.

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