Online marketing, and particularly SEO (search engine optimisation) are about building confidence and content structures online to build the importance of a website to online users. Also, getting high on Google’s rankings is extremely important. The websites on the first page of Google results for particular search terms are very important because that is where most people stop looking and start choosing which site to view. Here is a look at how to analyse content and information online. This is not limited to articles and blogs; it is a big part of Facebook marketing, Twitter marketing and all other social media marketing and all those websites.

Any SEO (search engine optimisation) or online marketing professional cannot afford, not to be aware of looming Google changes. Several changes in the last 12 months have destroyed much of the work some companies had done in the past. A recent keynote by Marissa Maye, the VP of Google, implicates more changes to come.

SEO people tend to ignore a factor that can be 100% controlled by site owners. Unlike the number backlinks, anchor texts and other factors that can not be directly controlled, the web page loading speed is just an “in site” factor. Page Loading Speed and User Behaviour It’s difficult to find tests to measure how [...]

Addons for PageRank, Alexa, Backlinks Addons When we talk about Seo we talk first of all about the success of a webpage or a website. In order to measure it we can use a few factors: Google Pagerank, Alexa Rank, Number of backlinks,… Alexa Sparky Alexa Sparky is the official addon from alexa. It displays [...]

It’s a hard task to choose a reliable and good SEO company. There are so many companies which provide SEO services and with so many options available that your choice becomes tougher. SEO is the most important aspect of online marketing and thus to select a good SEO company becomes very important. There are some [...]

Initially I planned to name this post “Google changes in the algorithm to calculate PageRank”. However I decided to give it a more marketable name which will reflect more the “Consequences of the Google changes in the algorithm to calculate PageRank”. When I read in a Matt Cutts’s post blog post how Google changed the [...]

I think everybody knows what Google thinks about paid links(dofollow paid links because the nofollow links are accepted). They hate it for 2 reasons: First of all they can not detect it, control it, measure it. The entire Google castle was built on the “measuring” what other pages “think” about a specific page. In simple [...]

The end of year came with a google PR update. ImproveSeo.info increased its page rank from PR0 to PR3, and most of the sites I was handling increased their PR. I’ve seen forums discussions where people were mentioned their site PR went down, but my general impression is that most of the websites gained PR. [...]

In terms of SEO a Bad Neighborhood effect appears when you link to bad sites(bad neighbors). Usually the bad neighbors are the warez sites, hacking sites, pornography sites, link farms. A bad reputation can have also sites like script generated sites, sites with duplicate content, sites generating incoming links using bots. You have to be [...]

Backlink Watch backlinkwatch.com – is a back link analyzer. It’s the best free tool I encountered. It shows the number of backlinks and then displays them in one table along with the important information: anchor text of the backlink total external links found on the webpage giving backlink. pr of the webpage giving backlink(seems it [...]