Online marketing, and particularly SEO (search engine optimisation) has resulted in more content online which is actually material designed to lure in a user, and not necessarily add value to that user. You might think you are reading an article on how to do something, when in actual fact, it is only placed there to create backlinks to a particular website, and hopefully lure you in as a customer. This is not good SEO, and ultimately it is not good for users and viewers, and ultimately it will not be good for the website that aims to benefit from those backlinks. Here is a good look at online content, and how to objectively view it. Knowing whether an article, or other advice, is a spin, or is genuine, is very important for us as online users.

• Backlinks. Backlinks is the term used to describe links that are incoming to a particular website. When a particular website has a higher number of incoming backlinks for specific keywords, it will be viewed as more relevant and important for those keywords by Google. Building backlinks is the key to building a good reputation for Google and online users. That is the simple explanation, and there are many more factors. The days of buying links to your page will definitely not work, and there is no way getting around good content to build authority for your website.
• Content and Blogs. The idea of a good blog is to provide good advice and share you expert knowledge with internet users. At the end of the day, the professionals who do this will be viewed as the best, whether it is by Google or not. At the same time, because of such high competition, companies are forced to put out content and place it around the internet. Since the Panda Update, the best option is to put that content online on sites that specialise in a particular relative topic. When those sites feel that content is appropriate or good enough, they will want to post it, backlinks included.
• Reading Content. This is where it gets tricky. When you are reading an article, the writer may be skilful enough to make you believe the content is genuine, and yet it is essentially a sales piece. This is the art of SEO writing, not just in terms of Google, but also in terms of writing for people. I am in this business, and I am impressed at how some articles and other content I read, actually just lead me to a sales pitch, after I was convinced.
• Decisions to Make. This is where we need to stop and think. Is the article genuine, and the content genuine, and it is backlinked to the appropriate site because of that, or is the article a genuine con, and it is backlinked to the appropriate site because of that? Useless articles that do not inform, or at least generate some debate will not work in terms of SEO anymore.

So admittedly, this article is written by someone who is involved in SEO (search engine optimisation). Do you think it is a con, or do you think it is genuine advice for you as a user to read between the lines when reading information on the internet? In this case, advice on how to analyse the intention of content you are reading on the internet.

Author Bio: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including SEO and search engine optimization.

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