A number of online marketers who write content for various websites were negatively affected following the Google Penguin updates, decreasing their Google rankings, page views and related pay for those views. But there are options for online affiliate marketing in a post penguin world. Read the rest of this entry »

An opt-in box is more or less the most essential item you can have on your website. It will lead people into your auto-responder and that’s where you make all the money. Once you can build up a relationship with people on your list they will trust you a lot more and take your recommendations on products to buy. Without one you are possibly only making a tiny fraction of the money you could be. That’s a lot of money being left on the table. Read the rest of this entry »

The term social media has become extremely popular over the years. Individuals are being told that they need to create social media accounts for their own personal use and to connect with others. Businesses are also being told to create social media accounts as a way to market their business and build relationships with their consumers. Read the rest of this entry »

The debate over paying for Facebook likes has entered a new phase as people explore the value of likes. The question people are asking is simple yet profound: Do 10,000 paid likes of a product have more value than 1,000 likes by people who truly like the product? The answer to this question has serious ramifications for people, businesses, advertisers and Facebook. Read the rest of this entry »

The use of Google Adwords is an excellent tool for those looking to use pay per click as part of their marketing campaign. The more you know how to use and manage Google Adwords, the better your campaign is going to be and your business should improve. It is not always easy to understand what the keywords and phrases should be but with the help of this tool you will be able to find out how your campaign is working. The more successful clicks you have on your ad; the more your business will expand and the higher in the rankings of search engines you should reach. Read the rest of this entry »

Many companies have started using mobile marketing as a way to reach their customers, get them interested in products and services and eventually get them to make a purchase.

Mobile marketing is great because it allows you to reach your audience no matter where they are, which means that you don’t have to put too much effort into hoping that your audience receives your message. Read the rest of this entry »

Learning to Market an E-Commerce Drop Shipping Website In the world of electronic commerce there are few business models as interesting as drop shipping. Drop shipping refers to the practice of setting up an online store to sell goods that are then fulfilled by another service, such as Amazon Fulfillment or an independent company. The fulfillment company takes care of everything after the order, such as picking, packing, labeling and shipping and then you as the drop shipping simply pay the cost of the goods. Read the rest of this entry »

If you have been closely following the recent ‘comings and goings’ in the (relatively) closed world of Google, you may be forgiven for thinking that we are witnessing the end of SEO as we know it. Indeed, with frequent ‘Penguin’ and ‘Panda’ updates being rolled out on almost a monthly basis, along with the sense of uncertainty they bring, combined with the daily publication of alarmist blog posts proclaiming the ‘end of the SEO world as we know it’, such panic and concern is perhaps understandable. Read the rest of this entry »

If you are familiar with social networks you have probably heard of blogs. Most people write blogs to keep their friends and family members updated about what is going on in their lives. This same medium can be used to attract new clients or customers to your business. Not only can you create effective marketing blogs, but you can have other people add their comments to them as well. Read the rest of this entry »

If you have a business, you’re either rinsing the web as a marketing tool, or you’re a bit of a tool yourself. Online marketing is quite simply the most effective and cheapest general marketing means for modern businesses and it is thus your job to exploit the internet to the maximum. One of the main ways of which to do this is through the invaluable science of Search Engine Optimization. Known as SEO, this sets about attempting to put one’s website unto a higher page ranking on search engines, and more specifically Google. Many however, don’t have a clue when it comes to SEO, and so here are a few invaluable tips for dummies. Read the rest of this entry »