Addons for PageRank, Alexa, Backlinks Addons

When we talk about Seo we talk first of all about the success of a webpage or a website. In order to measure it we can use a few factors: Google Pagerank, Alexa Rank, Number of backlinks,…

Alexa Sparky

Alexa Sparky is the official addon from alexa. It displays the Alexa page rank and a small traffic trend graph in the status bar. Right clicking will pop-up a menu from where you can open Alexa Related pages: Traffic Stats, Related Links, Keywords,…
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It’s a hard task to choose a reliable and good SEO company. There are so many companies which provide SEO services and with so many options available that your choice becomes tougher. SEO is the most important aspect of online marketing and thus to select a good SEO company becomes very important. There are some tips that you need to follow while choosing a SEO company.

1. Company Age

You should know for how many years the SEO Company has been operating and providing SEO services. With more experience they will be more credible and will be better in their work. As they have been in the field for some years they will know of all the strategies that can be used and how effective they are.
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Subscribe Here Widget is a new wordpress plugin I created for a website. It adds a simple widget in the sidebar displaying a very visible(I hope) Subscribe by RSS and Subscribe by Emails controls.

Sidebar Widget Preview

Widget Admin

In case you find it useful and you think it worth improving and extending it please let me know your suggestions.

You know it’s important to use good search engine optimization practices on your website or blog. Without good SEO, it’s unlikely that someone using a search engine will be able to find your site. You can fill it with the most brilliant content ever written, but if you haven’t targeted your content to reach certain searchers, you’re simply not going to get the traffic you deserve.

Google is the most widely used search engine, so when you practice optimization, you really want to do it with an eye toward how you’re site will rank in Google. If you can rank high for your site’s keywords in a Google search, the other search engines will generally take notice and rank your site high, too. The beauty of it is that the good search engine optimization that will help you rank in Google will also boost your rankings in Yahoo!, Bing and other search engines.
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Initially I planned to name this post “Google changes in the algorithm to calculate PageRank”. However I decided to give it a more marketable name which will reflect more the “Consequences of the Google changes in the algorithm to calculate PageRank”. When I read in a Matt Cutts’s post blog post how Google changed the PageRank algorithm, it thought there will be some changes out there.

Before the algorithm was changed only the dofollow links were considered when the page rank was computed. Lets assume that a page of PR 6 contains 6 links of which 3 are dofollow and 3 are nofollow. Google would consider only the dofollow links when computing how much PR score will be passed by the dofollow links. That would be the PR / number of dofollow links. In our case it is 6 / 3 = 2. In reality not the entire points will be passed, some 10%-15% will be lost.

The new Google algorithm takes in consideration all the links, nofollow and dofollow when dividing the page rank of the source page. The points passed will be PR / (nofollow links + dofollow links). That would be 6 / 6 = 1(reduced to 85%-90% of course). Still the nofollowed pages will get no PR score nor anchor text relevance to the destination pages.

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Google Page Speed is a tool used internally by Google to optimize their webpages, which is now made available for the public. The tool is built as a Firefox add-on integrated with Firebug. When I discovered it I was a little amused that Google is using Firefox internally instead Chrome for such purposes.

Yesterday I just gave a try and Page Speed seems to be a really useful tool. To install the tool you have to open the Page Speed Download Page and install is as a Firefox Add-On(If you don’t have Firebug Add-On install it from here).

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I just read an interesting post about wordpress permalinks:
Many SEO Experts Give Wrong Advice Regarding Wordpress Permalinks. The post describe in details the speed problems which comes in wordpress when the Permalinks are activated.

The main issue is generate by the wordpress architecture. All the maps between the permalink url and the real items are kept in the database. When a webpage is displayed wordpress has to retrieve a number of items from the database equal to the number of internal links displayed in that page.

The solution proposed by the author is to use a permalink structure that does not start with a text based variable. In the same time he blames seo experts for teaching wrong tips and tricks.

Seo experts are seo experts. Usually they will teach you how to do push your pages up in the search engines. Optimizing your blog should be only the second priority. So you have to remember to use all the time some caching mechanism for wordpress, especially when you use permalinks. You can try WP-CACHE or WP Super Cache.

I think everybody knows what Google thinks about paid links(dofollow paid links because the nofollow links are accepted). They hate it for 2 reasons:

First of all they can not detect it, control it, measure it. The entire Google castle was built on the “measuring” what other pages “think” about a specific page. In simple words: back links. If links could be traded as any other resource the rich players will put lots of money in buying links. Google algorithms will be affected to some degree and the quality of the results will suffer.

The second reason for which Google don’t like it is the fact that their revenues might be affected. Most if not all the Google revenues are based on advertising. Google castle is build on the backlinks net foundation and powered by the ad marketplace they built. Content on web becomes more and more and grows much faster than the money spent on ads. Read the rest of this entry »

I recently read an interesting post on Tim Ferris Blog: Napolean on News and Information Management. It is a post about some of Napoleon’s quotes about managing information, and prioritizing tasks. It was really interesting because I was starting to ask myself a lot of questions after reading it. Maybe you’ll ask how come it is related to SEO? Actually it isn’t. But for every thing you try to achieve you need a strategy. SEO is no different than any other thing.

That’s why in this post I will try to apply “military” principles to practical SEO. First of all lets’ establish very clear what we want to achieve through. Lets define SEO as a set of actions we are going to perform in order to achieve the best results we can get based on what resourced we have. By resources we can understand our time, money or other people’s time and money which can be used in a seo campaign. The results of course should be increased number of visitors and better positions in search engines. Read the rest of this entry »

I created a few months ago a squidoo account to test squidoo and to try to get some strong lenses for a set of keywords I was targeting. For those of you who doesn’t know, Squidoo is a sort of combination between a knowledge base or a non-collaborative Wikipedia and a community site. In a few words everyone can create an account in a few minutes and start publishing whatever (s)he wants. In practice people uses squidoo a lot to create powerful pages from the seo point of view, pages which rank high on targeted keywords. Theoretically, those pages will pass link juice and traffic by embedding links to your site or can be used to promote affiliated products.

Personally, I think that in most of the cases creating content for other sites than your own is a bad idea in most of the cases, but I think that squidoo is really well done from the seo point of view and it worth to create a squidoo page(squidoo pages are named lenses) just to feel the taste, and to get an idea of what user experience means. Read the rest of this entry »